We all have that one shirt or hoodie we can’t live without: It’s our go-to staple — something so normal for us to wear that we never question it. That is exactly what the Normal Brand is all about. Founded in 2015 by the Sansone brothers, the Normal Brand strives to be that perfect blend between high-end designer goods and active wear built for a great outdoors adventure.

In just a few short years, these St. Louis bros have really hit their stride creating garments and accessories that are the right fit and style for anyone. Every Normal Brand design will quickly become the go-to item in your closet.

The Sansone brothers —Jimmy, Lan and Conrad — are another reason why starting and doing business in St. Louis is becoming so normal. St. Louis is perfectly poised to be a new commerce capital here in the Midwest. From tech to fashion and medical to culinary, with a little hard work and a lot of faith, you can maximize your career here in St. Louis.

Check out TheNormalBrand.com for all these amazingly comfortable designs.

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