Susan Sherman and Tania Beasley-Jolly, two St Louis fashion veterans, are launching MERCH on April 24 in St. Louis. MERCH will bring intriguing global brands to St. Louis from luxury to street. “The new, the novel and the next, ” says Sherman.
MERCH will offer customers opportunities to shop brands in different venues around the City, which reflect each brand’s DNA. Galleries, hotels, homes, high school gyms, train cars and more are on the horizon. Each event will also feature a special guest – a CEO, designer, yogi, athlete, makeup artist, visual artist, etc.
Beasley-Jolly and Sherman have been close friends since they met as Co-Chairs for the Contemporary Art Museum St. Louis’ Dada Ball in 1996. Their shared love of fashion, art, travel, and discovery has led to the launch of their new Company. “St. Louis customers are very sophisticated, and we are excited to curate a selection that meets their taste level, and surprises them at the same time,” says Beasley-Jolly.
Shira Sue Carmi, President of Mansur Gavriel, is looking forward to bringing Mansur’s iconic bucket bags to St. Louis next month. “We are excited about the unique opportunity to tap into a Midwest clientele. Meeting new customers face to face creates a lasting and meaningful relationship with the brand.”
Scheduled events through Fall, 2019:
Mansur Gavriel with special guest President Shira Sue Carmi
April 24-25, The Grill, Ritz-Carlton St. Louis
April 24 – 5 p.m. – 8 p.m.
April 25 – 10 a.m.- 2 p.m.
Proenza Schouler with Designers Lazaro Hernandez and Jack McCollough
August 21-22, Private home
August 21 – 5 p.m. to 8 p.m.
August 22 – 10 a.m.-4 p.m.
MERCH Picks for HOLIDAY (To be announced soon!)
For more information about MERCH and an invitation to attend an upcoming event, please visit www.themerchstl.com. MERCH sponsors include The Ritz-Carlton, St. Louis (Hospitality), Cheree Berry Paper (Creative) and Forsyth Art (Decor).
Via Press Release